What is Mobile Optimization?

Mobile devices and laptops are becoming more popular now. People start to search and learn everything on the go via these devices. So reach your users, you should design your website to adopt any screen sizes. The process of designing a website to make it suitable for mobile devices of different screen sizes is known as Mobile SEO.

Mobile SEO

 Why Should Consider Mobile SEO?

mobile search
After the Mobile Geddon update (Launched on April 21st, 2015), Google considers mobile friendly as an important ranking factor. If your site does not optimized for mobile, this can affect your pages get ranked. It is so important to optimize your pages for mobile to reach your business among people.
How To Optimize?

You can use any one of the following three configurations to optimize your website.
           1.  Responsive Web Design
           2.  Dynamic Serving
           3.  Separate URL
Each has its own pros and cons. Google strongly recommends the Responsive Web Designbecause of its easy process. But, supports all.

Responsive Web Design:

This is the process that makes your website visible on any screen size, platform, and orientation without any loss in your content. Create a flexible layout with intelligent CSS to make your website automatically adjusts its content based on the device. The main advantage of this method is, there are no HTML changes, only CSS. No change in the overall structure, so the user experience is same also this technique is less expensive.
responsive web design
Dynamic Serving:

In this method, HTML structure will vary. So the user experience is different for different devices. Same URL is allocated to each device. By using dynamic serving, you can add flash files for desktop and remove for mobile (to reduce page size).
dynamic serving

Separate URL:

It is also referred as custom mobile website which is similar to dynamic. HTML and CSS structure is variable so it creates a unique experience for users. But the major difference is specific URL. For example, you may see some websites will open at“m.example.com” in mobile devices. It is because of separate URL optimization. And the major advantage is the Google can easily understand that your website is mobile friendly.

Things To Consider:

1. Page Speed:

Page loading time and speed is more important for mobile users because of the less reliable network. Also, it is one of the critical Google ranking factors. You can increase the speed by reducing the image sizes, number of pages and minimizing your code.

2. Plug-ins:

Try to avoid using plug-ins like flash files. Because these plug-ins may not available on your user’s mobile. So they may miss out the information also it will increase your page size and speed.

3. Don’t block CSS & Java Script:

Generally, we block the CSS & JS files because we think that there is no use of crawling these files. Yes, it is right, but only for desktop. These files are one of the main elements for the mobile friendly algorithm. Google determines whether your page is mobile friendly or not by rendering these files. Hence fix robots.txt to allow Google access CSS & JS files.

4. Title & Meta Descriptions:

Remember that the mobile resolution is smaller than a desktop. So create your title and description as short as possible with quality information. So that the search engines can show off your best in SERP.

Millions of users access the web through their mobile phones. The desktop version may be difficult to navigate on mobile. So your website should be optimized for mobile to reach and satisfy your users. But remember that there is no use of having mobile friendly website, If Google doesn’t understand that. Hence, make Google and other search engines understand your configuration.  For Responsive web design and Separate URL, they can understand automatically. For Dynamic serving, use Vary HTTP header. You can find out the example code below.

GET /page-1 HTTP/1.1
Host: www.example.com
(...rest of HTTP request headers...)

HTTP/1.1 200 OK
Content-Type: text/html
Vary: User-Agent
Content-Length: 5710
(... rest of HTTP response headers...)

              Hope this tutorial will help you understand about mobile optimization SEO techniques. Make use of it. And make your website mobile friendly to avoid your penalty from Google and reach your users to get profit in your business. Good Luck !